October 17, 2011
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GUESS Ersan Liu Sino-US price difference times the luxury foreign goods to China has changed
2011-10-17 12:00:40Category: Default CategoriesTags:font size medium and small subscription

CK, GUESS, COACH brand for the vast majority of these people, it is not discount not withhold the luxury brand of clothes with them the desire of many women. However, these may be limited to luxury goods in China, the banner name of a luxury brand in China, many in foreign countries only second-third line, the price in the domestic approachable than many.
in the streets of Beijing, the reporter interviewed a number of consumers to see what brands they have in mind could be considered a luxury brand. Consumers think, CK considered a luxury, COACH can be considered a luxury. For example, consumers believe that, COACH price is ranging from several thousand to a million, the price should be considered a luxury in China, of course.
GUESS ten times the U.S. price difference
Reporters found that in addition to traditional LV, Gucci, Cartier and other luxury brands, such as CK, GUESS, COACH these brands in the people eyes is an absolute luxury. A shopping mall in Beijing GUESS brand stores, the reporter saw a jeans produced in South Korea to sell 1690 yuan, even jeans from China have 1090 yuan, and does not discount.
The price of the brand in the United States today? Reporters interviewed a Zhaoxing years studying in the U.S. consumer, she said, in the United States, GUESS an original price of $ 50 jeans equivalent to 315 yuan, a half of the amount if the resort only 150 yuan, and half of the time discount. According to Miss Zhao argument, and there are not any discount 1690 yuan, the price gap as much as tenfold.
in the COACH store, the reporter saw an ordinary cloth but also three or four thousand, if the price is higher cortex. Reporters saw a leather package price 10,500 yuan. Staff told reporters that the reason the price is high, because it is first-line brand. But correspondents log COACH U.S. site and found a bag the same, the U.S. sold more than $ 300, equivalent to more than 2000 yuan, and in the domestic price is as high as 5,000 yuan, basically doubled. Miss Zhao said, COACH Outlet in the U.S. selling cheaper, as long as more than $ 100 can buy. And COACH in the United States position is definitely not high-end brands, and some of the pavement and often sell health care products, small shops selling household goods adjacent. (Widely)
foreign brands with the “three guarantees” are no
Even some of the Western fast food location in the country than the local high. Such as Yoshinoya, the Japanese equivalent of China Chengdu snacks, snacks Shaxian level restaurant and sometimes even the stool did not need to eat standing. And to China, Yoshinoya became white-collar workers to affordable levels. Foreign Trade Research Center, University of luxury week-ting analysis, when these foreign brands to enter China marketing strategy is to build high-end brand image, is to earn more money.
financial commentators Ye Tan believes that inequality between rich and poor divide serious, consumer information asymmetry is also exacerbated by extremely high price of second-tier foreign brand phenomenon. In addition, the Chinese foreign brands that consumers trust, can be a lot of foreign brands, especially high-end Chinese consumers for foreign brands is a look of arrogance. “Three guarantees” that peremptory norms, foreign brands in the body is completely unworkable. GUCCI store in a reporter was told, after the sale of goods shall not be returned. So Chinese people still buy more than mad, really strange phenomenon.