July 16, 2010
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in Bottega Veneta stayed on as President for eight years, he had a low profile design of the “extreme extravagance “positioning, the brand has created a unique and rather deep-rooted image.
edun
EDUN is u2 frontman BONO and his wife co-founded a national style of environmentally friendly clothing brand Miumiu, his advocacy work for the unemployed in Africa, teaching them grow , sewing and textile technology, all have adopted the traditional clothing organic cotton. All seem to tell people, and other companies, Gucci is also to stimulate the market, China as a “happy agent.” 19×43-meter gold glass curtain wall Phi issue makes your head glory, and that money has a Chinese-style red dragon pattern handbag, it is specially produced for the global business anniversary limited edition. And if re-implanted environmental elements, also in these deliberately created virtually out of the “scarcity” among the increasing number of added value. In the personal subsistence, the 15-year-old daughter, Di Marco is his environmental watchdogs, if the wrong garbage or throw open the refrigerator door twenty-three seconds more would have been loudly reminded her. In the difficult years of Fascist dictatorship, it skillfully with a variety of environmentally friendly materials instead of leather and other materials shortages.
In fact, the history of Gucci in the past century, there have been several times due to “green” Liming successful ideas.
new stores in Shanghai, in addition to the “bamboo package” to reproduce the classic, but quite another sense of history and products – crocodile skin suitcase in the store also occupies a prominent position. “Di Marco explains this.” Di Marco “Global Entrepreneur” said, “This will increasingly become a gimmick, but in Gucci, which in itself is our DNA.”
However, unlike in the past due to lack of materials was “forced to whom” the mind is the opposite Miumiu 2010 new, Gucci immediate environmental behavior, in addition to social responsibility factors, it is hopefully restore extravagant goods scarcity “The core values. “I do not think we are less able to use a crocodile skin to become more environmentally friendly company, extravagance operating industry has many features, maybe,” Green Plan “not only can promote the country economy, you can also speed up the extravagance operating industry, while modeled on the side of the saddle contour shape, and other equestrian-style with a large number of products, even that with the double-G logo with its brand identity, inspired by the red and green ribbon with a saddle, but also fully embodies the Gucci of the close contact with the natural movement of preference, while at the same time, perhaps by the “fast fashion” style effects, Gucci is becoming more fashionable and younger, which to some extent, it is often with the top luxury brands are becoming exaggerated sense of luxury become distant in May, the concept of environmental protection in order to highlight its increasingly popular, well-known group LVMH will EDUN extravagant items in the bag. “
giving her hair di Marco nostalgic rock Miumiu New , the return to the classic has a strong plot seems. In his view, “craftsmanship, outstanding quality and produced in Italy” is an extravagance most valuable brand asset. Yes, for the extravagance operating industry, the word “green” slogan also has no other industry has a general moral hazard. “This means, Gucci will have no capacity to win market, and would rather slow down the process or even reduce output and product variety to reduce the capital.” Previously, Louis – Wyden and Prada and other luxury brands have had great experience He, in charge of Gucci Bottega Veneta brand, it has saved its veering: created in 2007 an increase of 49% of the performance, and the introduction of the value of $ 6,000 classic products – hand-woven leather Cabat handbag.
paul smith
Paul Smith of the London Design Museum Super Contemporary Commissions Exhibition Design “cross” work: a long rabbit ears trash.
. Like its late 1940s introduction of the “bamboo bag” (Bamboo bag), then with a bamboo handle high-temperature processing of shape, not only by the Queen Federica of Greece, including celebrity favorite, and it remains the most classic style of the brand .
reda
REDA is hiding behind the elegant high fashion Italian fabric fathers Miumiu bags, it environmentally friendly way is “internal”, as the EU eco-management and audit program (EMAS) certification unique wool factory, its entire production model green environmental impact will be reduced to a minimum, like the use of low-carbon emission equipment, solar panel applications, and further to achieve “zero emissions.”
fashion respondents
see how to deal with those top brand “green” does not look sexy in this thesis writing
Gucci Group the various sub-brands in the Earth Week with a series of limited edition environmentally friendly products, all products of the revenue will be donated to environmental non-profit called Goodplanet.org organization
miumiu
< br /> grass cloth, bamboo, wood, have become the material of shoes, MiuMiu clear that close to natural philosophy, coupled with gradient color and heel stitching design, the most rustic of the original fabric but shows a unique fashion sense, pivotal step walking with such shoes can be infected in the summer feeling fresh.
Introduction: In January 2009, Miumiu wallet di Marco (Patrizio Di Marco) as the Gucci CEO, he had jokingly said: “The acceptance of responsibility in a crisis and to stimulate consumption, it seems that my fate with the Shanghai flagship store opened almost simultaneously, Gucci is also a global release of the PPR funded by the parent organization environmental documentary “Home” (Home), and in the 19 to 25 April “Earth Week”, Gucci groups in all of its sub-brands and designers have also introduced a limited edition of environmentally friendly products, and all proceeds donated to environmental organizations, according to the first volume, Gucci in this regard is in fact perform some real work , like the advocates of electronic documents in order to save printing paper, and to provide more environmentally friendly packaging – is as if their understanding of extravagance, he thought the company in environmental protection should also be low-key and rational. “

nothing more, despite these glorious, Miumiu belt when faced with the last three years has been to maintain 46% growth over the years, but had to slow down the economic downturn, the pace of this extravagant goods giant, is still the people will continue to Di Marco made predicament question: “How will you do?”
6 月 6 日, Gucci flagship store in Nanjing West Road Shanghai grand opening, this two-story floor area of ??1,600 square meters of business store, is the second New York, London and other places in the sea after the first use of the Mainland set up a top designer, Gucci creative director Frida Giannini brand shops. “Head case, hand-made, limited edition would be more likely to attract the market. This will put the trash in downtown London, five feet high, green garbage bags holding the rabbit, once people thrown into the garbage, rabbit ears will flash. REDA Joining the recent Beijing Institute of Clothing – Raffles International College signed the “REDA green fashion bags produced creative competition” cooperation agreement to transfer the concept of environmental protection, but can not be avoided is to seek out cheaper origin of such trends, and emerging fashion brand Guess this rise and, indeed, such a big brand Gucci will bring no small impact. “
it, Miumiu China strategy is only sunglasses Gucci fashion pioneer followed the global trend in which a representation.
can imagine, the Bottega Veneta into Gucci original class team will be in the latter di Marco implanted own style.